The following Appendices are from my recent dissertation. I'm posting them to aid in our discussion of specific games, and in your choices for research of past games.
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The "Alternate Reality Game" Class
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5 comments:
1.)Gotta know where you got the scribe paper, way cool.
2.)(the real question) I've noticed that if you hover over the titles in the "now playing" column on http://www.argn.com/ you get "Now Playing" and "Viral." What's viral? Something like the advertising phase, kind of viral marketing, or different type of playing?
Glad you asked!
1) Scribd is another "symptom" of the new collective ideology that is spreading in emac like wildfire! The old idea: "I have ideas which are my intellectual property."; the new idea: "There is no such thing as intellectual property - ideas are meant to be shared collectively!" How did *I* find it? Why google of course! I searched for "post pdf in blogger," found a site with advanced blogger (hack?) instructions (not made by blogger of course), and followed the instructions!
2) ARGn.com considers itself the repository of "arg news" - I won't argue that point, but it is a wonderful example of how the gatekeepers control access. This is made easier when you are the gatekeeper of such a narrow and new genre. Viral marketing (according to wikipedia - the first hit on google for "viral marketing") is "marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses." In other words this is a perfect example of the delineation between "ARG" and "not-an-ARG" which we are trying to dissect in this class!
speaking of no "I" in intelectual property do you think that has a bit of what influenced the EULA in google's new browser? Seeing as part of it says any content created in that browser belongs to Google.
http://gizmodo.com/5044871/google-chrome-eula-claims-ownership-of-everything-you-create-on-chrome-from-blog-posts-to-emails .
Granted as I was looking for that link google has updated their policy and now they're revising the EULA.
Seems to be an interesting trend to keep an eye on. Is this what we expect to see though a collective mind instead of the individual. More so now that it's the essential part of the ARG that there is a collective as one not as single.
How will this affect the generation that is creating this where it was taught that individuality is a good thing and a collective is a bad thing?
@SCR the scariest part is that not everyone knows, or even cares, what an EULA says. I'm curious to see how it holds up when blogger001 writes something awesome, completely unaware of his EULA with Google, then tries to go to court of copyright infringement. That's when the popcorn will come out and we watch the old model and new model go toe to toe for ten rounds.
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